Fluffy Animals Gambling Ad Was Irresponsible Says Watchdog
bet9ja.com
Fluffy animals betting advertisement was careless, says guard dog
bet9ja.com
28 October 2020
bet9ja.com
A gaming advert which featured fluffy animals has been banned after being branded "reckless" by the Advertising Standards (ASA).
The video ad for Gala Spins - part of the FTSE 100-listed gaming giant GVC Holdings - included 5 toy animals.
The ASA ruled the ad "was likely to be of particular attract under-18s" and for that reason "the ad was irresponsible".
The owner of Gala Spins said it had actually gotten rid of the advert from all its channels.
The paid-for Facebook post in August included a video caption reading "it's a rollercoaster of cuteness" and a video revealing "fluffy favourite" toy animals.
It prompted a grievance to the marketing guard dog that the content of the advert was most likely to appeal to children.
The ASA agreed and said: "Gambling ads need to not be most likely to be of specific appeal to kids or young adults, particularly by showing or being associated with youth culture.
"We thought about that the ad was most likely to be of particular attract under-18s and therefore concluded that the ad was irresponsible and breached the [advertising] promotional code yohaig."
Gambling addicts 'at greater risk throughout lockdown'
Gala Spins stated it published the video including stuffed animals in mistake which it was an obsolete video.
bet9ja.com
It stated its desired target audience was females aged between 18 and 65 thinking about gambling.
bet9ja.com
Gala Spins was censured by the guard dog 2 years ago for linking gaming and ability in an advert.
One of its TV ads included a male playing on his tablet with a voiceover suggesting: "Try it now and see if you've got the skill."
The ASA ruled that the yohaig code line "see if you have actually got the talent" was successfully an invitation to bet online in the context of the ad, and therefore implied that viewers could utilize ability to enhance their opportunities of winning.
Gala Spins is part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which purchased Ladbrokes Coral in 2018.
In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brands, including Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.
It likewise owns a series of games business consisting of CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.
bet9ja.com
Gambling companies to stop marketing throughout lockdown
27 April 2020
bit.ly
Fears for issue bettors in lockdown
14 April 2020
bet9ja.com
NHS fears 'wave' of coronavirus gaming addiction
8 April 2020
bit.ly